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HomeAbout Us ABOUT US WHO WE ARE India’s largest distributor of high quality international sporting goods with a network of nearly 1000 dealers across the country. The most trusted name in sports goods distribution in India, with a history going back to the 1970s. We are OEM to leading cricketing brands since 1980s. We are the exclusive representatives and licensee for Global sports brands in Indian market. OUR STORY Ours is a family owned enterprise which started in the 1970s as a maker of shuttlecocks and cricket equipment. We were committed to one thing only- make the best productwe could with the resources we have and to always keep our promise. Soon we were asked by global cricketing brands to be their OEM for cricket equipment. Before we knew it global sports brands started approaching us if we could partner them distribute their products in India and our dealers started asking us to stock more brands. By the 2010 we had become the lar